Media & Press

For journalists, event planners and podcast hosts. Here you’ll find Pamela’s bios, photos, book covers, interview topics and press coverage.

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In the Press

San Francisco Chronicle

September 16, 2005

“Author takes sales into own hands”

“Johnson has proved herself to be a prolific writer who is equally adept at the business aspects of publishing.” — Cicero A. Estrella

Pamela’s clients and work have been featured on Oprah, Good Morning America, The Today Show and CBS Radio.

Pamela’s own work has been featured in the San Francisco Chronicle, Sacramento Observer and San Francisco Examiner.

At a Glance

Based in

San Francisco, California

Memberships

Public Relations Society of America · Authors Guild

Featured in

San Francisco Chronicle · Sacramento Observer · San Francisco Examiner

PR Services

Strategic communications, media relations, stakeholder outreach, litigation PR, crisis management and reputation defense through The Johnson Agency PR

Books

From a Hard Rock to a Gem and I’ll Cry Tomorrow (Hue-Man bestsellers), The Problem Is I Fell In Love, Can’t Get a Book Deal… Now What? and its companion workbook

Coming soon

If You Can Write a Sentence (novel and memoir guides), When the Tsunami Hits, Grab Your Surfboard, Eat the Weight Off and Keep It Off, Protégé, and the Eat the Weight Off Cookbook

Companies

Founder, Macavelli Press · Founder and CEO, The Johnson Agency PR · Founder, Eat the Weight Off, Burn and Connections

Highlights

10,000+ copies of her debut sold independently · From a Hard Rock to a Gem was suggested reading at NYU and UW–Oshkosh · 200+ bookstores · Lost 140 pounds

Education

A.A., Skyline College · B.A., San Francisco State University · M.A., New College of California

Bios

Short bio

Pamela M. Johnson is a two-time Hue-Man bestselling author, publisher and PR strategist from San Francisco. She founded Macavelli Press, leads The Johnson Agency PR, and, after losing 140 pounds, founded the wellness community Eat the Weight Off.

Full bio

Pamela M. Johnson is a two-time Hue-Man bestselling author, publisher, PR strategist and speaker from San Francisco’s Lakeview neighborhood. Offered a two-book deal by a major New York publisher, she chose instead to publish independently, founding Macavelli Press with the backing of her mentor, investment banker and attorney Calvin B. Grigsby.

Her debut novel, From a Hard Rock to a Gem: A Memoir of a Lost Soul, sold more than 10,000 copies, reached Barnes & Noble, Borders and more than 200 independent bookstores through national distribution deals with Ingram and Baker & Taylor, and became suggested reading in college courses at NYU and the University of Wisconsin–Oshkosh. From a Hard Rock to a Gem and I’ll Cry Tomorrow both made the bestseller list at Harlem’s Hue-Man Bookstore. Her guide Can’t Get a Book Deal… Now What? walks writers through self-publishing step by step.

As founder and CEO of The Johnson Agency PR, Pamela provides media relations, stakeholder outreach, litigation PR, crisis management and reputation defense, and has helped clients share their stories on outlets including Oprah, Good Morning America, The Today Show and CBS Radio. After losing 140 pounds, she founded Eat the Weight Off, a wellness community built from her own journey, along with its fitness platform Burn and its community site Connections.

She holds an Associate in Liberal Arts from Skyline College, a bachelor’s degree from San Francisco State University in Speech and Communications with a Special Major in Public Relations/Organizational Management, and a Master of Arts in Humanities and Leadership from New College of California, where she wrote her thesis, “How His Life Led to His Work: The Poetry of Tupac Amaru Shakur.”